SEO Executive

Newton Abbot, Devon
Job Type
03 Apr 2024

Role Overview:

We are now seeking a young aspiring digital marketer who is ready to specialise in supporting our SEO programme and strengthen our organic search agenda.

As our in-house SEO Executive, you'll be working closely with the SEO Manager and the wider team to ensure the effective implementation of the organic search strategy. This role combines creativity with analysis, with the goal of developing digital marketing campaigns to increase traffic and revenue against return-on-investment targets.

What you get:

  • 28 days of annual leave (inclusive of bank holidays) rising to 33 days with length of service.
  • 3 days paid sickness.
  • Workplace pension through Royal London - 3% Employer contribution to 5% Employee Contribution
  • Staff discount of up to 30% (Pro:Direct) and 50% (Do Clothing).
  • Seasonal shutdown over the Christmas period with a gifted day of leave.
  • Discounted Gym Membership through Premier Gym, Newton Abbot.
  • National Gym discounts are available through Hussle and Nuffield Health.
  • Employee Assistance Programme (EAP) through AXA Health for staff & family members.
  • Annual Pay Reviews and Appraisals.
  • 'Refer a friend' policy, with bonus rewards for successful referrals.
  • Free Annual Flu Jabs.
  • Enhanced Sick Pay Scheme for staff with over 5 years length of service.
  • Casual work attire.
  • PDS has a vibrant & passionate culture.
  • Based in the heart of Devon, we have rolling green hills, sandy beaches, and mysterious moorlands - as far as locations go you can't beat the Southwest.

What we need you to do as an SEO Executive:

  • Measure and report performance natural search activity and assess against specific goals (ROI and KPIs).

  • Create effective reporting that allows senior members of Pro:Direct and the individual teams to understand the performance of natural search with regards to the websites and related KPIs.
  • Reply to ad-hoc requests for data and insights from various members of the Pro:Direct team.
  • Identify and execute opportunities to improve search rank for key terms at the top, middle, and bottom of our marketing funnel.
  • Work with editorial and marketing teams to drive SEO in content creation.
  • Collaborate with content marketing and content contributors to create high-quality content around important, relevant terms.
  • Optimise copy and landing pages for search engine marketing.
  • Keep close to google guideline changes to make sure all websites are in line with the guidelines and we cannot in risk of any penalties.

Your skills as an SEO Executive:

  • Demonstrable experience running SEO campaigns and a deep understanding of natural search, from On-page optimisation to technical SEO.

  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • Highly creative with experience in identifying target audiences and devising digital campaigns.
  • Relevant marketing qualification or proven experience
  • Solid knowledge of website analytics tools (e.g., GA4)
  • Experience with modern SEO tools and reporting suites like SEMRush, Botify etc.

What we look for in our team:

  • To add cultural and professional value to the team
  • Be 100% yourself - we are genuine and love what we do
  • Passion without it we would not be where we are today
  • A true team player - we work hard and play hard together
  • We don't have time for lone wolves - we build everything together
  • A true desire to deliver outstanding customer-focused solutions

A little bit about us:

is built on a passion for sport, product, and service. Our team has worked relentlessly over the past 30 years to ensure we connect athletes worldwide with the best choice of products. We make it our mission to engage with and awaken the passion within our customers; we strive to produce the best possible experience and want them to love sport and sports products as much as we do. We are a hard-hitting and lively band of professionals, dedicated to change the world of online sports retail.



  • Job Reference: 1285288969-2
  • Date Posted: 03 April 2024
  • Recruiter: Pro:Direct Sport Ltd
  • Location: Newton Abbot, Devon
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent